Coursework
A course not about memorizing the new product process, but about how to find customer needs, choose among ideas and decide how to bring a product to market.
What I learned
The biggest shift was realizing that an idea I like and a service customers need can be different things. Learning to identify needs, compare ideas against criteria and anticipate market reception after launch changed the standards I use to judge a plan.
Application to banking and finance
When designing a new service or customer experience, I will start not with features but with which customer feels friction and when. When several ideas emerge, I will compare them on customer benefit, feasibility, profitability and differentiation, validate on a small scale first, and then expand. I want to keep checking whether customers have a real reason to choose and keep using a service, not just whether it is new.
Original documents (in Korean)
Open a topic to browse the handwritten source notes and English page summaries.
My Global Product Innovation Management study notes, written in Korean. Each card has an English summary.
A new product passes through many decisions from idea to launch. Each stage calls for different questions.
A good product is more than features. Customer benefit, enabling technology and the actual service form must fit together.
Compare ideas on marketing, financial and technical criteria rather than picking a favorite. The same principle applies to evaluating proposals.
When, to whom and in what order to launch matters as much as what to build.
What customers value can be measured with comparison and data, not intuition. Useful for prioritizing features.
More features do not make a better service. Find the attributes customers truly value and focus.